Initiative: backstage – loveknits



The backstage: Loveknits



A grassroots up initiative to bring good stuff into your life, from those who create it.

And the founder of this initiative is Sameer Aasht.

Dreamer. Thinker. Doer.

Loves Strategy, Technology, Art, Design, ROI & Entrepreneurship.

Sameer has a diverse experience of over 15 years of helping global brands find success in India,Indian brands be an even bigger success in India and helping brands of Indian origin go global. He has led teams of strategy, design, advertising & international marketing with companies like Jet Airways, Taproot India, Landor Associates, Percept, Re diffusion Y&R, Contract, TBWA & Ambience Publicis. He brings a responsive yet solid perspective to brand-led business growth.

An MBA & alumnus of IIM Ahmedabad, ITM & Xavier’s Mirzapur; he believes the best way to continue learning is to help the next generation learn. He conducts seminars & workshops at leading institutes apart from being a delegate for various strategy & creative conclaves.

But was more of a calling than another start-up for him. He wanted to erase the middlemen from the handicraft business and empower the artisans. Even though having worked on 4 sides of the table – advertising, marketing, design & entrepreneurship along with a diverse spectrum of categories ranging from telecom, apps, e-commerce, tourism,hospitality, beverages, FMCG, Television Entertainment, automotive, financial services, aviation,fashion, retail & luxury; he feels happily eclectic. And that eclectic-ness shows in everything he does, believe us, in a good way!

We at are a happy, warm team who just want to make this world a better place. He is contributing through this initiative.

World needs more lively people.

‘Let’s Spread Love’

– Loveknits Team




Contact Sameer:

email: and

One comment

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