A grassroots initiative

Loveknits brings handmade goods from the people who make them. Not through layers of agents and warehouses, but the short way: a craft cluster does what it has always done well, and this shop carries it to you.

“These products exude warmth we crave as they are not machined into perfect clones but crafted with lots of care and attention to detail.”

That is the whole test for what gets listed here. A sikki basket from Mithila, a lac-turned top from Channapatna, a pashmina spun thread by thread in Srinagar — each carries the small unevenness that proves a hand was involved. We think that unevenness is the point.

The promises we hold every product to are the ones on the front page: unique and creative, exceptional quality, recyclable and eco-friendly. Grass, wood, clay and fibre, worked by people who have known these materials all their lives.

“Bring good stuff into your life, from those who create it with love and care.”